They struggle because the content doesn’t do its job.

Most trade websites don’t struggle because they look bad.

If Google can’t clearly understand what services you offer and where you work, you won’t show up consistently. If customers can’t quickly understand what you do, they won’t call. That’s where proper content makes the difference.

We create clear, practical content specifically for trade and van-based businesses, built to support enquiries, not just fill space.

Why Content Matters

Weak content fails on all four.

A lot of sites use vague wording, bundled services, or generic text that could describe anyone. Google struggles to place them properly, and customers move on to the next result.

What Our Content Does Differently

Our content is written to work on two levels at the same time:

1. Clear signals for Google

We structure pages so Google can easily understand:

• Your services

• Your service areas

• How pages relate to each other

• Which searches your site should appear for

This supports rankings in Search and Google Maps when linked properly to your Google Business Profile.

2. Clarity for real customers

We write in plain English, not marketing language.

Customers should be able to land on your site and immediately understand:

• What you do

• Whether you’re right for the job

• What to do next

No guessing. No reading between the lines.

What’s Included in Content Creation

Content is tailored to your business and typically includes:

• Service pages
  Clear descriptions of each service you actually offer, written around real search intent.

• Area pages
  Content that shows where you work without sounding forced or repetitive.

• Homepage content
  Straightforward explanations that guide visitors towards calling or messaging.

• Supporting sections
  Trust-building content that answers common questions and removes doubt.

All content is structured properly, internally linked, and written to support enquiries.

Built for Trades, Not Generic Businesses

This service is designed for:

• Man and van businesses

• Removals and clearance services

• Trades and local service providers

• Small businesses relying on local search

We don’t write blog posts for the sake of it. We don’t pad pages with unnecessary text. Everything has a purpose.

SEO Without Overcomplication

SEO content doesn’t need to be complicated.

We focus on:

• Clear service separation

• Natural keyword use

• Logical page structure

• Content that matches how people actually search

The result is pages that Google can understand and customers can trust.

How This Helps Your Business

With proper content in place:

• Your website supports your Google Business Profile

• You show up for the right searches

• Customers understand you faster

• Fewer time-wasters, better enquiries

That’s the whole point.

Content That Works in the Real World

If your current site “looks fine” but doesn’t bring work in, content is often the missing piece.

We write content that fits your business, your services, and your local area, without overengineering things or making them hard to manage later.